- Client: Wszechnica Jagiellonian University — an executive consulting and coaching unit affiliated with Poland's oldest university.
- Objective: Deliver a modern, fully responsive web platform showcasing executive development programs with direct online ticket purchasing.
- Execution: Pixel-perfect front-end implementation matching designer mockups, structured B2B/B2C checkout supporting VAT invoicing and multiple attendee registrations.
- Technology: Clean semantic HTML5/CSS3/JS, strict accessibility standards (WCAG), optimized page speed, and secure payment gateway integration.
- Outcome: Streamlined participant registration, automated confirmation workflows, and substantial growth in digital course bookings.
1. The Challenge: Academic prestige meets modern e-commerce
Wszechnica UJ holds a premier reputation in managerial psychology and business training in Poland. Offerings range from certified coaching academies to open masterclasses and tailored corporate workshops.
Historically, participant registration relied on multi-step email correspondence and manual verification of seat quotas. The project sought to establish a digital ecosystem that:
• Maintained the institutional stature associated with Jagiellonian University,
• Provided an effortless e-commerce purchasing journey (instant cart, digital payments, automated confirmation),
• Enabled intuitive filtering across training topics, dates, and locations (Krakow, Warsaw, Online).
2. Implementation: Pixel-Perfect Front-End Engineering
The provided visual designs demanded rigorous attention to typographic nuance, grid alignment, and visual hierarchy. My development scope focused on transforming designs into high-performance web code:
• Component architecture: Reusable UI blocks (course cards, trainer profiles, module schedules, primary actions) maintaining legibility across lengthy syllabus descriptions.
• Responsive & accessible design: Comprehensive optimization across mobile devices, tablets, and desktop displays with high contrast standards.
• Dynamic schedules: Real-time display of upcoming sessions alongside seat availability indicators.
3. Tailored B2B and B2C Purchasing Journey
Executive education is acquired through two distinct customer paths: individual professionals (B2C) and HR departments sponsoring employee cohorts (B2B). The checkout was engineered to handle both workflows seamlessly:
1. Participant vs. Payer data: Registering multiple employees in a single transaction with automatic corporate tax invoice details.
2. Instant digital payments: Integration of card payments and instant bank transfers, eliminating delays from manual bank wire reconciliation.
3. Automated confirmation pipeline: Immediate dispatch of booking confirmations, calendar invites, and pre-course reading materials.
4. Performance & Security
For an institution tied to higher education, participant data protection and server reliability were paramount:
5. Business Outcomes
The new platform for Wszechnica UJ transitioned course recruitment entirely to digital channels. Administrative workload decreased substantially, while prospective students and corporate partners gained 24/7 self-service booking capability.
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