- Client: Moya Matcha — a recognized brand of Japanese organic matcha tea and traditional teaware.
- Role: eCommerce Specialist / Project Manager responsible for ongoing maintenance, technological development, and international market support.
- Conversion Optimization: Analyzed user behavior via Hotjar and Google Analytics and introduced checkout UI improvements, achieving an 8.5% conversion rate lift across key buyer funnels.
- Franchise Enablement: Provided end-to-end technical and business support to franchise partners in Greece and the Netherlands to configure and launch localized storefronts.
- Day-to-Day Maintenance: Handled daily operations, multilingual configurations, and regular technical maintenance to ensure platform stability.
1. Collaboration Scope: Managing a Multi-Market Store
As part of the collaboration with Moya Matcha, I was responsible for the continuous maintenance and technological development of an online store serving customers across multiple geographic markets.
The scope centered around managing the multilingual platform structure, coordinating technical enhancements, and tailoring purchasing workflows to local market needs and customer habits across European territories.
2. Checkout UI Optimization (+8.5% Conversion Rate Lift)
A core part of the project involved systematic conversion rate optimization (CRO) grounded in user behavior analytics:
• Utilizing Google Analytics to analyze funnel drop-off points across each checkout step,
• Reviewing session recordings and heatmaps in Hotjar to pinpoint friction areas within the ordering interface,
• Implementing UX improvements in the checkout form (simplifying steps, improving address entry clarity, and refining payment options),
• Result: Achieved an 8.5% conversion rate lift across the optimized buyer funnels.
3. Partner Support in Greece and the Netherlands
The scope also encompassed technical and operational collaboration with the company's regional partners:
• Providing comprehensive support for franchise partners in the Netherlands and Greece to set up and launch localized eCommerce storefronts,
• Configuring localized language versions, currencies, payment methods, and shipping preferences,
• Guiding partners through the end-to-end launch process from initial technical setup to live sales operations.
4. Daily Maintenance & Operations
Alongside development initiatives, maintaining high operational stability was a key ongoing responsibility:
• Monitoring integrations with third-party tools and payment gateways,
• Implementing day-to-day storefront adjustments, content updates, and promotional setups,
• Troubleshooting incoming technical issues to maintain a dependable shopping experience across all supported regional markets.
Need support developing or maintaining your e-commerce store?
I assist brands with conversion optimization, international storefront setups, and continuous e-commerce maintenance.