- Zero-to-One AI Innovation: Conceptualized, validated, and deployed the AI Website Builder (OpenAI API) — slashed Time-to-Value (TTV) by 60%, transitioned 45% of signups into AI-driven activation, and raised trial-to-paid conversion by 12%.
- Product Leadership & Squad Management: Led an interdisciplinary squad of up to 14 Software Engineers, QA Testers, and UX/UI Designers in Scrum; structured OKRs with executive stakeholders and boosted sprint velocity by 18%.
- Data-Driven Discovery & Analytics: Instrumented full-funnel tracking in Amplitude & PostHog, delivering a 15% increase in Day 1 user retention through onboarding flow optimizations.
- SaaS eCommerce & B2B Monetization: Scaled native eCommerce capabilities and multi-currency billing — driving B2B client segment adoption up by 22% YoY and a 10% YoY increase in active eCommerce merchants.
- Company-Wide Operational Modernization: Directed an enterprise migration to ClickUp (100+ seats), eliminating cross-department friction across the software development lifecycle.
1. Context: Transitioning a flagship SaaS into the generative AI era
WebWave is a leading website builder SaaS platform supporting more than 50,000 active monthly users (freelance designers, digital agencies, and small-to-medium enterprise owners).
Over my 3.5-year tenure as Product Manager and Head of IT & Product, the platform encountered a transformative market shift: user expectations migrated rapidly toward AI-assisted automation. Traditional blank-canvas building and static template customization posed too high an initial activation friction for non-technical users.
2. Zero-to-One AI Innovation: The AI Website Builder
To eliminate the blank-canvas intimidation barrier, I conceptualized and led the development of WebWave's AI Website Builder integrating OpenAI APIs directly into the proprietary rendering engine:
• Continuous Discovery & Validation: Executed user interview cycles, interactive wireframing, and prototype testing to identify key user prompt behaviors.
• Multimodal site generation: In under 60 seconds, users receive a fully customizable, responsive website complete with tailored industry copy, color palettes, and SEO foundations.
• Measurable impact: 45% of all new registrations adopted the AI generation onboarding flow, while Time-to-Value dropped by 60%.
3. Data-Driven Onboarding Optimization (Amplitude & PostHog)
Scaling a platform with tens of thousands of active users requires quantitative rigor. I established an end-to-end product analytics framework:
• Full-funnel event tracking: Implemented Amplitude and PostHog to isolate specific user friction drop-off points during initial editor sessions.
• Interactive onboarding flows: Deployed contextual micro-tooltips and accelerated onboarding pathways.
• Result: Boosted first-day user retention (Day 1 Retention) by 15%.
4. B2B Monetization & E-commerce Scale
To expand Average Revenue Per User (ARPU) and platform stickiness, we overhauled the integrated e-commerce system:
• Introduced frictionless payment provider integrations and multi-currency billing setups,
• Streamlined product catalog management and automated transaction flows for store merchants,
• Drove a 22% YoY increase in B2B tier adoption and a 10% YoY increase in active e-commerce store accounts.
5. Agile Leadership & Engineering Velocity
In my role leading IT & Product operations, I was accountable for end-to-end delivery efficiency:
• Managed an interdisciplinary squad of up to 14 engineers, QA testers, and UX/UI designers in Scrum,
• Structured the product backlog with transparent RICE/Impact-vs-Effort prioritization, aligning sprints directly with company-level OKRs,
• Accelerated team delivery sprint velocity by 18% through streamlined workflow triage and developer enablement.
Need Senior Product Management or AI Strategy for your SaaS?
I help founders scale product roadmaps, deploy AI capabilities, and optimize retention funnels.